We’re Brandon and Jarred — brothers, athletes, and the founders of NOOMA.
As pro hockey players, we were constantly handed fluorescent sports drinks, chasing energy with mystery-labeled cans, and reading ingredient lists that sounded more like chemistry experiments. None of it felt right.
We’re Brandon and Jarred — brothers, athletes, and the founders of NOOMA.
As pro hockey players, we were constantly handed fluorescent sports drinks, chasing energy with mystery-labeled cans, and reading ingredient lists that sounded more like chemistry experiments. None of it felt right.
NOOMA stands for “No More Artificials” and we mean it. Every product we make is built on three non-negotiables:
Every sip moves us closer to something better: for your body, your routine, and the planet.
Help people live healthier, feel better, and do more, without compromise.
Ever get excited about a health product, only to flip the label and see a wall of sugar and artificial junk? You’re not alone. Sugar-sweetened drinks are still the #1 source of added sugar in the American diet.
At NOOMA, we make functional drinks that actually work — without the fake stuff, added sugar, or shortcuts.
Because you shouldn’t have to choose between clean ingredients and real results.
Our values are the filter for every decision we make, and the promise behind every product we create.
In our products. In our process. In our marketing. If it’s not real, it’s not in.
Progress is the goal — in our workouts, business, and the world around us.
We don’t just make drinks — we make choices that reflect who we are.
One planet. Every choice reflects that — from packaging to sourcing.
Wellness for all — we support causes expanding access to movement, health, and joy.
In our products. In our process. In our marketing. If it’s not real, it’s not in.
Progress is the goal — in our workouts, business, and the world around us.
We don’t just make drinks — we make choices that reflect who we are.
One planet. Every choice reflects that — from packaging to sourcing.
Wellness for all — we support causes expanding access to movement, health, and joy.
We’re obsessed with clean ingredients, but we care just as much about clean impact. That’s why we never use plastic bottles or caps. Not now, not ever.
75% paperboard, plant-based caps, 100% recyclable.
Made with 70%+ recycled material, infinitely recyclable.
Plastic bottles take up to 1,000 years to break down.
48 million pounds of plastic pour into our oceans every day.
Less than 30% of plastic ever gets recycled.
Producing plastic takes up to 10x more water than Tetra Pak.
We're building a brand that feels good to drink and feels even better to support.
We believe that when people feel better, they can do more good — and that’s what it’s all about.
We’re more than just a beverage company. We give back to organizations, people, and causes that help others get access to the power of movement, wellness, and community.
A former pro hockey player turned clean-label crusader, Jarred knows what it’s like to train hard and feel let down by what’s on the shelf. At NOOMA, he channels that drive into making products that support real performance without the junk.
Brandon brings the same focus and grit from the ice to the brand. He leads with the mindset that better-for-you should never mean boring — and that good energy, clean ingredients, and purpose-driven business can absolutely go hand-in-hand.
Every bottle, can, and decision we make is guided by one question:
What does better really look like?
It’s not just clean-label. It’s clean-impact. It’s functional formulas that don’t cut corners. It’s showing up for your health, your goals, and the world around you.
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